A URL shortener, also known as a link shortener, seems like a simple tool, but it is a service that can have a dramatic impact on your marketing efforts. Link shorteners work by transforming any long URL into a shorter, more readable link. When a user clicks the shortened version, they’re automatically forwarded to the destination URL. Think of a short URL as a more descriptive and memorable nickname for your long webpage address.

How many people can even remember a long web address, especially if it has tons of characters and symbols? A short URL can make your link more memorable. Not only does it allow people to easily recall and share your link with others, it can also dramatically improve traffic to your content. On a more practical side, a short URL is also easier to incorporate into your collateral – whether you’re looking to engage with your customers offline or online.

A custom URL shortener, sometimes referred to as a branded URL shortener, lets you brand your links. For example, instead of lrx.is/xyz, you could use a custom short URL like mycompany.com/xyz. There are several benefits of branding your short links. Branded links build trust between your audience and your business, drive more clicks, give your audience a preview of where they are being taken and increase brand awareness. A link shortening service that includes custom short URLs is vital to improving audience engagement with your communications. A short URL is good, but a custom URL works every time.

If you’re looking to shorten just a link or two, our free URL shortener service will work for you. But if you’re looking to share unique content in a way that feels personal to each user, you will need a link management platform. With our platform, you can brand your links with a custom domain, build QR codes, shorten links in bulk, redirect links, build campaigns and leverage many more features. If you need to create links at higher volumes, you can also take advantage of our powerful Edverso API. Creators, small businesses, large enterprises: if you’re looking to grow and scale your brand or business – Edverso has a plan with the features you need.

Whether you’re sharing one link or millions, our platform was built to help you make every point of connection between your content and your audience ignite action. That’s why the most recognized brands in the world love our platform.